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Engender a Lasting Impression on The Visitor
Let's get one thing straight: however good your product is, how great your SEO is always that got the lead to your page or that there is a website up--if the customer doesn't have a nice experience through the second they get for your site, they're going to leave, like you or I would. If you construct it, they don't really have to come.
Write something about yourself. No need to be fancy, just an overview.